Pulse Active Savings
THE CHALLENGE
Judge if Pulse Active Savings can help urban slum dwellers access nutritious food on a more consistent basis. I was part of a multidisciplinary team of five that ran a six-weeks pilot projects in Ahmedabad, India.
The team coordinated with community outreach in the US, Italy, India and Canada on a special fundraising campaign with a goal of 10.000$ in a month.
MY ROLE:
- User Research
- Rapid Prototyping
- Content Creator — Pulse official WordPress blog
Read my post on the OpenIDEO community:
THE DESIGN PROCESS
INSPIRATION – RESEARCH
During the inspiration phase, our goal was to get to know potential users in their environment through research methodologies while building trust with them.
TOOLS:
- Onsite interviews with slum dwellers
- Onsite interviews with local NGOs and local financial experts
- Observation and report of women’s habits in their households
- Google Docs & Power Point – Findings from the interviews
- WordPress – Engage stakeholders through the Pulse blog
IDEATION
From the research findings:
- we developed three prototypes for depositing money
- we developed three prototype three prototypes for spending money
We presented the prototypes in front of 30+ women. Based on their input we simulated a user experience to have their feedback.
TOOLS:
- Rapid Prototyping
- Google Docs & PowerPoint
- Skit
- Visual Design
IMPLEMENTATION
We launched Pulse adapting the product to community feedbacks and needs. Pulse users saved on average INR 12 per day.
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